Trademarks, brands, and competitiveness

edited by Teresa da Silva Lopes and Paul Duguid

Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law and its influence on brand strategy

MoreLess

Year of publication:	2010
Other Persons:	Lopes, Teresa da Silva (contributor) ; Duguid, Paul (contributor)
Publisher:	New York : Routledge
Subject:	Markenartikel \| Brand \| Markenrecht \| Trademark law \| Wettbewerb \| Competition \| Markenführung \| Brand management \| EU-Staaten \| EU countries
Description of contents:	Table of Contents [external.dandelon.com]

Online Resource

Check full text access |

More access options

ebookcentral.proquest.com

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (xv, 248 p.) ill
Series:	Routledge international studies in business history ; 19 Routledge International Studies in Business History Ser.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition Part III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index Electronic reproduction; Available via World Wide Web
ISBN:	0-203-86198-1 ; 978-1-282-57599-8 ; 978-1-135-17733-1 ; 978-0-203-86198-1 ; 0-415-77693-7 ; 978-0-415-63573-8 ; 978-0-415-77693-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012674162