Trademarks, product differentiation and competitiveness in the Catalan knitwear districts during the twentieth century
Montserrat Llonch-Casanovas
| Year of publication: |
2012
|
|---|---|
| Authors: | Llonch-Casanovas, Montserrat |
| Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 54.2012, 2, p. 179-200
|
| Subject: | Katalonien | Catalonia | Produktdifferenzierung | Product differentiation | Markenführung | Brand management | Wettbewerb | Competition | Regionales Cluster | Regional cluster | Maschenwaren | Knitwear | Textilindustrie | Textile industry | 1900-2000 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009557802