Trademarks : Their creation, psychology and perception
Casper J. Werkman
| Year of publication: |
1974
|
|---|---|
| Authors: | Werkman, Casper J. |
| Publisher: |
London [u.a.] : Longman[u.a.] |
| Subject: | Markenartikelschutz | Frankreich | Deutschland | Großbritannien | Vereinigte Staaten | Markenartikel | Brand | Wahrnehmung | Perception | Markenrecht | Trademark law | USA | United States |
| Extent: | XVI, 496 S Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 90-6054-689-X ; 0-582-44008-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000113300