Tradeoffs in supplier attribute ratings in supplier selection across strategic versus non-strategic purchases
Year of publication: |
2020
|
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Authors: | Boone, Derrick <Sr.> ; Steward, Michelle D. ; Narus, James A. ; Roehm, Michelle L. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 2, p. 97-109
|
Subject: | business-to-business marketing | strategic and non-strategic purchases | Supplier selection | Lieferantenbewertung | Supplier evaluation | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing |
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