Trader´s decision making on choice between private label and branded goods
Year of publication: |
2008
|
---|---|
Authors: | Vrbová, Jana |
Published in: |
Ekonomika a managment. - Vysoká Škola Ekonomická v Praze, ISSN 1802-8470. - Vol. 2008.2008, 4
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | implicite costs | implicitní náklady | retail/wholesale chains | obchodní řetězce | DPP | DPP (Direct Product Profitability) | private label | privátní značka |
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