Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States
Year of publication: |
2005
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Authors: | Lee, Kam-Hon ; Qian, Gong-Ming ; Yu, Julie H. ; Ho, Ying |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 13.2005, 1, p. 1-35
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