Traditional vs. digital : a framework for tourism destination marketing planning process
Alternative title: | Tradicionalno naspram digitalnog : planski okvir procesa planiranja marketing aktivnosti turističkih destinacija |
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Year of publication: |
2024
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Authors: | Zlatanov, Sonja ; Gašić, Marko ; Janković-Filipović, Jelena |
Published in: |
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike. - Blace : Vysoka poslovna škola strukovnich studija Blace, ISSN 2406-2324, ZDB-ID 2872084-2. - Vol. 15.2024, 1, p. 81-87
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Subject: | digital marketing | strategic marketing management | tourism destinations | framework | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in englischer Sprache |
Other identifiers: | 10.5937/bizinfo2401081Z [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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