Tranking online ad compaigns : a primer
Ralph F. Wilson and James B. Pettijohn
| Year of publication: |
2010
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| Authors: | Wilson, Ralph F. ; Pettijohn, James B. |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 12.2010/11, 1, p. 69-82
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869328