Transactional or Relationship Marketing: Determinants of Strategic Choices
Year of publication: |
2000
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Authors: | Li, Fuan ; Nicholls, J.A.F. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 16.2000, 5, p. 449-464
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