Transactional versus relational patronizing intentions
Chung-hsien Lin; Duarte B. Morais
| Year of publication: |
2009
|
|---|---|
| Authors: | Lin, Chung-hsien ; Morais, Duarte B. |
| Published in: |
Annals of tourism research : ATR ; a social sciences journal. - Kidlington : Elsevier, ISSN 0160-7383, ZDB-ID 449123-3. - Vol. 36.2009, 4, p. 726-730
|
| Subject: | Transaktionskosten | Transaction costs | Konsumentenverhalten | Consumer behaviour | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009534570