Transcendental marketing: a conceptual framework and empirical examples
Year of publication: |
2009
|
---|---|
Authors: | Nordin, Fredrik |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 47.2009, 10, p. 1652-1664
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Customer loyalty | Leadership |
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