Transcending the pyramid : opportunity co-creation for social innovation
Muthu Da Silva, Zaheer Khan, Tim Vorley, Jing Zeng (Maggie)
| Year of publication: |
2020
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|---|---|
| Authors: | Silva, Muthu de ; Khan, Zaheer ; Vorley, Tim ; Zeng, Jing |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 471-486
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| Subject: | Social enterprises | Opportunity co-creation | Relationships | Bottom of the pyramid | Emerging economies | Case study | Sozialwirtschaft | Social economy | Corporate Social Responsibility | Corporate social responsibility | Innovation | Schwellenländer | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012291222