Transfer of Marketing Technology to China: A Content Analysis

Investigates the level of transfer of marketing technology to China via a content analysis of leading marketing and marketing‐related journals in China. Based on the findings, suggests that parts in the transfer process should: adopt a more “international” perspective; pay more attention to the customer orientation; and make a stronger commitment in actualizing the transfer exercise.

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Year of publication:	1993
Authors:	Chan, Chi‐fai ; Lau, Kwok‐fai ; Young, Kitty Y.
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 11.1993, 2, p. 16-21
Publisher:	MCB UP Ltd
Subject:	China \| Marketing \| Technology transfer

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02634509310027864 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946424