Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea
Year of publication: |
2012
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Authors: | Badrinarayanan, Vishag ; Becerra, Enrique P. ; Kim, Chung-Hyun ; Madhavaram, Sreedhar |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 4, p. 539-558
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