Transformation von Kundenbeziehungen : Ansätze für das Mengenkundengeschäft von Dienstleistungsunternehmen
Year of publication: |
2002
|
---|---|
Authors: | Finsterwalder, Jörg |
Publisher: |
Bamberg : Difo-Druck |
Subject: | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Bank | Schweiz | Switzerland | Deutschland | Germany |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 237, LXIX S graph. Darst |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | St.Gallen, Univ., Diss., 2002 |
Classification: | Marketing ; Dienstleistungen: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
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