Transformation von Kundenbeziehungen : Ansätze für das Mengenkundengeschäft von Dienstleistungsunternehmen
Year of publication: |
2002
|
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Authors: | Finsterwalder, Jörg |
Subject: | Dienstleistungssektor | Kreditwesen | Kundenmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 237, LXIX S. : Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | St. Gallen, Univ., Diss., 2002 |
Classification: | Marketing |
Source: |
-
Schwetje, Thomas, (1999)
-
Winning in service markets : success through people, technology and strategy
Wirtz, Jochen, (2017)
-
Kundenentwicklung im Dienstleistungsbereich
Gouthier, Matthias H. J., (2003)
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Taheri, Babak, (2021)
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Equilibrating resources and challenges during crises : a framework for service ecosystem well-being
Finsterwalder, Jörg, (2020)
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Dynamics of wellbeing co-creation : a psychological ownership perspective
Chen, Tom, (2020)
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