Transformations : social marketing and social change - macro, meso and micro perspectives

guest editors Linda Brennan and Marie-Louise Fry.

Cover -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Social marketing's consumer myopia -- Community resilience and the multiple levels of social change -- Understanding the midstream environment within a social change systems continuum -- Midstream social marketing and the co-creation of public services -- Social capital stories behind young women's drinking practices

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Year of publication:	2016
Other Persons:	Brennan, Linda (ed.) ; Fry, Marie-Louise (ed.)
Publisher:	[West Yorkshire, England] : Emerald Group Publishing Limited

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Extent:	1 online resource (105 pages)
Series:	Journal of Social Marketing ; Volume 6, Number 3
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-1-78635-754-0 ; 978-1-78635-753-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013041885