Transformative stories : a framework for crafting stories for social impact ogranizations
Year of publication: |
2016
|
---|---|
Authors: | Bublitz, Melissa G. ; Escalas, Jennifer Edson ; Peracchio, Laura A. ; Furchheim, Pia ; Grau, Stacy Landreth ; Hamby, Anne ; Kay, Mark J. ; Mulder, Mark R. ; Scott, Andrea |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 35.2016, 2, p. 237-248
|
Subject: | narrative processing | storytelling | social marketing | nonprofit marketing | transformative consumer research | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing | Nonprofit-Organisation | Nonprofit organization | Organisatorischer Wandel | Organizational change | Nonprofit-Marketing | Nonprofit marketing |
-
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret, (2023)
-
Pronouns, positioning, and persuasion in top nonprofits' donor appeals
Lentz, Paula, (2024)
-
Nonprofit fundraising with virtual reality
Yoo, Seung-Chul, (2018)
- More ...
-
Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia, (2022)
-
Food access for all : empowering innovative local infrastructure
Bublitz, Melissa G., (2019)
-
Rise up : understanding youth social entrepreneurs and their ecosystems
Bublitz, Melissa G., (2021)
- More ...