Transformative subsistence entrepreneurship : a study in india
Srinivas Sridharan, Elliot Maltz, Madhubalan Viswanathan, and Samir Gupta
| Year of publication: |
2014
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|---|---|
| Authors: | Sridharan, Srinivas ; Maltz, Elliot ; Viswanathan, Madhu ; Gupta, Samir |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 4, p. 486-504
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| Subject: | subsistence entrepreneurs | entrepreneurship | micro enterprise | India | macromarketing | Indien | Entrepreneurship | Entrepreneurship approach | Subsistenzwirtschaft | Subsistence economy | Unternehmensgründung | Business start-up |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467241