Transforming entrepreneurial business design : converging leadership and customer-centric approach
Ananya Rajagopal
| Year of publication: |
2020
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|---|---|
| Authors: | Rajagopal, Ananya |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1547-5786, ZDB-ID 2208737-0. - Vol. 25.2020, 2, p. 128-153
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| Subject: | Cocreation | employee engagement | leadership | market-oriented approach | Organisatorischer Wandel | Organizational change | Personalführung | Leadership | Führungsstil | Leadership style | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15475778.2020.1734418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012256448