Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service
Juho Hamari
| Year of publication: |
2013
|
|---|---|
| Authors: | Hamari, Juho |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 12.2013, 4, p. 236-245
|
| Subject: | Badges | Collaborative consumption | Game design | Gamification | Service marketing | Social commerce | Rationalität | Rationality | Dienstleistungshandel | Trade in services | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Utilitarismus | Utilitarianism | Verhaltensökonomik | Behavioral economics | Social Web | Social web |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504871