Transforming Strategy One Customer at a Time - Taking a page from consumer products makers, B2B giant Thomson Corporation began systematically scrutinizing the people who used its products. What it learned would radically change the entire company.
| Year of publication: |
2008
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|---|---|
| Authors: | Harrington, Richard J. ; Tjan, Anthony K. |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2008, p. 62-73
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