Transforming the automotive retail : drivers for customers' omnichannel BOPS (Buy Online & Pick up in Store) behavior
Year of publication: |
2022
|
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Authors: | Kim, Sehoon ; Connerton, Timothy Paul ; Park, Cheongyeul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 411-425
|
Subject: | Automotive retail | Buy Online & Pick up in Store | Extended UTAUT-TTF | Omnichannel | Task-technology fit | Technology acceptance | Einzelhandel | Retail trade | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing |
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