Transforming the automotive retail : drivers for customers' omnichannel BOPS (Buy Online & Pick up in Store) behavior
Year of publication: |
2022
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Authors: | Kim, Sehoon ; Connerton, Timothy Paul ; Park, Cheongyeul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 411-425
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Subject: | Automotive retail | Buy Online & Pick up in Store | Extended UTAUT-TTF | Omnichannel | Task-technology fit | Technology acceptance | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Innovationsakzeptanz | Innovation adoption | Kundenanalyse | Customer analysis |
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