Transient advantage : achieving a sustainable competitive edge is nearly impossible these days ; a playbook for strategy in a high-velocity world
Year of publication: |
2013
|
---|---|
Authors: | McGrath, Rita Gunther |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 6, p. 62-70
|
Subject: | Wettbewerbsvorteil | Competitive advantage |
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