Transition strategies between product space and service time : user assets, search characteristics, and co-production
Year of publication: |
2008
|
---|---|
Authors: | Cadeaux, Jack |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 1, p. 75-87
|
Subject: | Produktmanagement | Product management | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management | Erdölindustrie | Oil industry |
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