Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Year of publication: |
2012
|
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Authors: | Ng, Irene ; Parry, Glenn ; Smith, Laura ; Maull, Roger ; Briscoe, Gerard |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 3, p. 416-439
|
Subject: | Rolls-Royce Plc <London> | Service-Dominant Logic | Service-dominant logic | Wertanalyse | Value analysis | Ressourcenorientierter Ansatz | Resource-based view | Geschäftsmodell | Business model | Maschinenbau | Machinery industry | Großbritannien | United Kingdom |
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