Transitioning to new paradigms for societally impactful research : recommendations from the TCR Impact Task Force and an agenda
Year of publication: |
2024
|
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Authors: | Ozanne, Julie L. ; Davis, Brennan ; Blocker, Christopher P. ; DeBerry-Spence, Benet ; Ballenger Gann, Rebecca |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 43.2024, 3, p. 191-206
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Subject: | research impact | societal well-being | transformative consumer research | TCR Impact Task Force | transformative marketing research |
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