Transmission of family identity and consumer response : do consumers recognize family firms?
Year of publication: |
2022
|
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Authors: | Ibáñez, María José ; Santos, Manuel Alonso dos ; Llanos-Contreras, Orlando |
Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 28.2022, 1, p. 6-25
|
Subject: | Consumer responses | Eye-tracking | Family firm branding | Family firm identity | Family firm reputation | Identity transmission | Visual attention | Familienunternehmen | Family business | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmensnachfolge | Succession planning | Persönlichkeitspsychologie | Personality psychology |
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