Transnational corporations' localization strategies via retail attributes : focus on Chinese market
Sanghyup Shin, Hyun Kim, Woohyoung Kim
| Year of publication: |
2020
|
|---|---|
| Authors: | Shin, Sanghyup ; Kim, Hyun ; Kim, Woohyoung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-7
|
| Subject: | China | Multinomial logit analysis | RT-Mart | Tesco | Walmart | Multinationales Unternehmen | Transnational corporation | Einzelhandel | Retail trade | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268856