Transnational market navigation : living and consuming across borders
Year of publication: |
2024
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Authors: | Sharifonnasabi, Zahra ; Mimoun, Laetitia ; Bardhi, Fleura |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2024, 6, p. 1198-1220
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Subject: | ransnational market navigation | transnationalism | consumer mobility | social networks | global consumer behavior | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Soziales Netzwerk | Social network | Social Web | Social web | Welt | World | Internationales Marketing | International marketing |
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