Transnational marketing joint ventures: a viable market penetration strategy in the EU?
| Year of publication: |
1999
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|---|---|
| Authors: | Millington, Andrew ; Bayliss, Brian |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 17.1999, 6, p. 635-644
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