La transposition du concept de trahison interpersonnelle aux relations entre marques et clients : réflexions conceptuelles et étude exploratoire
Year of publication: |
2007-05-31
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Authors: | Volle, Pierre ; Bour, Stéphanie ; Chaxel, Anne-Sophie |
Institutions: | HAL |
Subject: | relation | confiance | trahison | norme | marque |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | French |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00164826/en/ Published - Presented, Congrès international de l'Association Française du Marketing, 2007, Aix-les-bains, France |
Source: |
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Chaxel, Anne-Sophie, (2007)
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Mignon, Sophie, (2013)
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The paradox of trust / Le paradoxe de la confiance
Engle-Warnick, Jim, (2008)
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Chaxel, Anne-Sophie, (2007)
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Volle, Pierre, (2011)
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Volle, Pierre, (2009)
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