Travel abroad for face gaining or face saving? : a comparison between Chinese Gen Y male and female tourists in a context of Chinese culture
Year of publication: |
2022
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Authors: | Long, Fei ; Norzalita Abd Aziz |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 1, p. 39-50
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Subject: | China's outbound tourism | Chinese Gen Y tourist | Confucianism | culture | face | gender norms | China | Internationaler Tourismus | International tourism | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Geschlecht | Gender | Chinesen | Chinese (People) | Konfuzianismus |
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