Die Travel Journey von Digital Natives und Digital Immigrants : eine vergleichende Analyse der digitalen und analogen Customer Touchpoints im Buchungsprozess von Urlaubsreisen
Year of publication: |
2022
|
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Authors: | Godbersen, Hendrik ; Hausinger, Lena |
Publisher: |
Essen : MA Akademie Verlags- und Druck-Gesellschaft mbH |
Subject: | Travel Journey | Digital Natives | Digital Immigrants | Urlaubsbuchungen | Urlaubsreisen | Customer Touchpoints | analog und digital | Buchungsportale | Online-Buchungen | Online-Buchungssystem | Online booking system | Reisevermittler | Travel agency | Urlaubsverhalten | Holiday behaviour | Internetnutzung | Internet usage | Deutschland | Germany |
Extent: | 1 Online-Ressource (circa 44 Seiten) Illustrationen |
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Series: | KCMS Schriftenreihe. - Essen : MA, Akademie Verlags- und Druck-Gesellschaft mbH, ISSN 2628-7676, ZDB-ID 2970683-X. - Vol. Band 6 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
ISBN: | 978-3-89275-241-7 ; 978-3-89275-240-0 |
Other identifiers: | hdl:10419/249957 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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