Travel motivation-based typology of tourists who visit a shopping festival : an empirical study on the Dubai shopping festival
Year of publication: |
April 2016
|
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Authors: | Peter, Sangeeta ; Anandkumar, Victor |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 22.2016, 2, p. 142-153
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Subject: | Tourist typology | travel motivation | travel motives | shopping festival | shopping tourism | Regionalentwicklung | Regional development | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Großveranstaltung | Big event | Konsumentenverhalten | Consumer behaviour | Motivation | Tourismusmarketing | Tourism marketing |
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