Travel trade shows: exploratory study of exhibitors' perceptions
Year of publication: |
2010
|
---|---|
Authors: | Yuksel, Ulku ; Voola, Ranjit |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 25.2010, 4 (1.1.), p. 293-301
|
Saved in:
Saved in favorites
Similar items by person
-
Travel trade shows : exploratory study of exhibitors' perceptions
Yuksel, Ulku, (2010)
-
Sutton-Brady, Catherine, (2010)
-
The dynamic capability of ambidexterity in hypercompetition : qualitative insights
Kriz, Alexandra, (2014)
- More ...