Traveller-generated contents for destination image formation : mainland China travellers to Taiwan as a case study
Year of publication: |
2015
|
---|---|
Authors: | Li, Yan Ru ; Lin, Yao Chin ; Tsai, Ping Heng ; Wang, Yung Yueh |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 5/6, p. 518-533
|
Subject: | Destination image | Web 2.0 | traveller-generated contents | content analysis | Taiwan | China | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Bibliometrie | Bibliometrics | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Social Web | Social web | Tourismusregion | Tourism destination |
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