Trendbasiertes Innovationsmanagement : ein Modell für markenbasiertes Produktmanagement
Christian Duncker, Lisa Schütte
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Duncker, Christian ; Schütte, Lisa |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Innovationsmanagement | Innovation management | Trend | Markenpolitik | Trendforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 53 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-19870-2 ; 978-3-658-19870-1 ; 978-3-658-19871-8 |
| Other identifiers: | 10.1007/978-3-658-19871-8 [DOI] |
| Classification: | Unternehmensführung ; Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011740034