Trends and Issues in Global Tourism 2011
edited by Roland Conrady, Martin Buck
| Year of publication: |
2011
|
|---|---|
| Authors: | Conrady, Roland |
| Other Persons: | Buck, Martin (contributor) |
| Publisher: |
Berlin, Heidelberg : Springer Berlin Heidelberg |
| Subject: | Tourismuswirtschaft | Tourism industry | Internationaler Tourismus | International tourism | Tourismusmarketing | Tourism marketing | Trend | Welt | World | Tourismus | Tourism |
| Extent: | Online-Ressource (XXIV, 342p, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Springer hat zuerst eine hardcover ed. veröffentlicht, 2 Jahre später eine softcover ed., aber beide beziehen sich auf dieselbe eBook-Ausgabe Trends and Issues in Global Tourism 2011; Preface and Summary; Contents; Authors; New Data on Tourism and Changing Travel Behaviour; Challenges in Global Aviation Management; Hospitality Management in a Changing Environment; Destination Management: Product - Branding - Promotion; Marketing Management in Global Tourism: Identifying New Opportunities; Business Travel Management: Costs - Yield - Success; Corporate Social Responsibility: Help or Hindrance?; Beyond the Boundaries of the Tourism Industry |
| ISBN: | 978-3-642-17767-5 ; 978-3-642-17766-8 |
| Other identifiers: | 10.1007/978-3-642-17767-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014015253