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Forecasting advertising expenditure : an analysis of advertising expenditures in Great Britain and Germany
Sturgess, Brian T., (1983)
Advertising expenditure and aggregate consumption in Britain and Germany : an analysis of causality ; paper prepared for the 10th EARIE Conference, Bergen 1983
Wilson, Nicholas, (1983)
Die Festsetzung des Werbe-Etats für eingeführte Produkte : 1. Die Methoden. 2. Die Gebrauchsanweisung
Kleinert, Horst, (1981)