TRENDS IN CONSUMER BEHAVIOR RESEARCH / ROBERT A. PETERSON
| Alternative title: | TRENDS IN CONSUMER BEHAVIOR RESEARCH |
|---|---|
| Year of publication: |
1977
|
| Authors: | Peterson, Robert A. |
| Publisher: |
CHICAGO, ILL. : AMERICAN MARKETING ASSOCIATION |
| Extent: | V, 40 S. |
|---|---|
| Series: | Monograph series / American Marketing Association. - Chicago, Ill. : American Marketing Assoc.. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87757-083-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004616005