Trends in hospitality: academic and industry perceptions

Reviews articles published during 1996 in the International Journal of Contemporary Hospitality Management , International Journal of Hospitality Management , Tourism Management and Travel & Tourism Analyst . Compares the central themes arising with those identified by a sample of hotel managers working in the UK and in Portugal, with particular reference to aspects of organizational performance. Compares and contrasts themes identified by academics and practitioners with reference to environmental scanning as a supportive process for trends identification and for strategy and decision‐making purposes.