Trial, repeat purchase and spillover effects of cobranded extensions
| Year of publication: |
2012
|
|---|---|
| Authors: | Hariharan, Vijay Ganesh ; Bezawada, Ram ; Talukdar, Debabrata |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 2 (13.4.), p. 76-89
|