Tribal mattering spaces : social-networking sites, celebrity affiliates, and tribal innovations
Kathy Hamilton; Paul Hewer
| Year of publication: |
2014
|
|---|---|
| Authors: | Hamilton, Kathy ; Hewer, Paul |
| Published in: |
New Developments in Online Marketing. - London [u.a.] : Routledge, ISBN 0-415-62887-3. - 2014, p. 93-111
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Zielgruppe | Target group | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354583