Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Year of publication: |
2008
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Authors: | Garry, Tony ; Broderick, Anne ; Lahiffe, Katy |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 9, p. 959-978
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