Tribalism: definition, identification and relevance to the marketing of professional sports franchises
Year of publication: |
2007
|
---|---|
Authors: | Meir, Rudi ; Scott, Don |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 8.2007, 4, p. 43-59
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | tribalism | marketing strategy | linking value | sporting events |
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