Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens
| Year of publication: |
2023
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| Authors: | Kobuszewski Volles, Barbara ; Van Kerckhove, Anneleen ; Geuens, Maggie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-14
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| Subject: | Brand loyalty | Brand switching | National brand | Online store | Private label | Recommendation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Store brand | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Online-Handel | Online retailing | Markenimage | Brand image | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304087