Triggers of consumers' enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic
Year of publication: |
2021
|
---|---|
Authors: | Jiang, Yangyang ; Stylos, Nikolaos |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 172.2021, p. 1-19
|
Subject: | Consumer behavior | COVID-19 | Digital transformation | Epidemic crises | Retailing | Social Web | Social web | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Coronavirus | Einzelhandel | Retail trade |
-
Demirkan, Haluk, (2014)
-
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J., (2022)
-
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro, (2022)
- More ...
-
Special issue: marketing via smart technologies in hospitality and tourism
Stylos, Nikolaos, (2024)
-
Guest editorial: marketing via smart technologies in hospitality and tourism
Stylos, Nikolaos, (2024)
-
Predicting hotel attractiveness via personality traits of applicants
Bellou, Victoria, (2018)
- More ...