Triggers for virtual customer integration in the development of medical equipment — From a manufacturer and a user's perspective
Year of publication: |
2010
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Authors: | Füller, Johann ; Faullant, Rita ; Matzler, Kurt |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 8, p. 1376-1384
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