True colors : consumers' packaging choices depend on the color of retail environment
Luisa M. Martinez, Belén Rando, Luisa Agante, Ana Maria Abreu
| Year of publication: |
2021
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|---|---|
| Authors: | Martinez, Luisa M. ; Rando, Belén ; Agante, Luisa ; Abreu, Ana Maria |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-13
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| Subject: | Color | Retail environment | Packaging | Purchase intention | Attractiveness | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Verpackung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102372 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433763